Post by cocolipid on Feb 28, 2024 12:10:42 GMT 5.5
To improve the positioning of your website in the Google SERP, On-page SEO is not enough. It is in fact very important to also develop and maintain an Off-page SEO strategy , which optimizes links and all other elements external to your site. In Off-page SEO optimization strategies we find the link building strategy which, through backlinks from authoritative sites to our website, has the aim of increasing the authority of the website. The purpose of a link building strategy, in fact, is to be able to create and obtain valuable links to your site in order to improve your positioning on Google's SERP. Link Building for SEO: what factors does Google consider for SEO positioning? For the ranking and positioning of websites, Google takes two very important aspects into consideration: quality and quantity .
In fact, Google uses a classification method based on the relevance and Peru Phone Number authority of a site in which it evaluates the quality and quantity of incoming links on a website. On the basis of these evaluations it then determines the page rank , i.e. a score from 0 to 10 that is attributed to a website on the basis of the two factors listed previously. But what does quality link mean? To evaluate the quality of an incoming link, Google evaluates various elements. First of all, the popularity , relevance and authority of the site , which are precisely the factors that have the greatest impact on the quality of a backlink.
Then we find the relevance , both geographical and content, the trust of the site and the freshness of the link , i.e. the newer a link is, the more it affects the quality. There are also other factors taken into consideration by Google relating to the more technical aspects and related to the content that is promoted with a backlink. For example, many industry experts believe that the position of the link within the content is very important and, therefore, that a link positioned at the top of the page has a greater impact and guarantees greater quality to the link. Another element is the anchor text , i.e. the anchor text on which to insert the link back to the website page. Due to some incorrect behavior in the past, in fact, today Google tends to penalize all those pages that use links with an anchor text that corresponds exactly to the keyword you want to position.
In fact, Google uses a classification method based on the relevance and Peru Phone Number authority of a site in which it evaluates the quality and quantity of incoming links on a website. On the basis of these evaluations it then determines the page rank , i.e. a score from 0 to 10 that is attributed to a website on the basis of the two factors listed previously. But what does quality link mean? To evaluate the quality of an incoming link, Google evaluates various elements. First of all, the popularity , relevance and authority of the site , which are precisely the factors that have the greatest impact on the quality of a backlink.
Then we find the relevance , both geographical and content, the trust of the site and the freshness of the link , i.e. the newer a link is, the more it affects the quality. There are also other factors taken into consideration by Google relating to the more technical aspects and related to the content that is promoted with a backlink. For example, many industry experts believe that the position of the link within the content is very important and, therefore, that a link positioned at the top of the page has a greater impact and guarantees greater quality to the link. Another element is the anchor text , i.e. the anchor text on which to insert the link back to the website page. Due to some incorrect behavior in the past, in fact, today Google tends to penalize all those pages that use links with an anchor text that corresponds exactly to the keyword you want to position.