Post by ivykhan885 on Mar 10, 2024 10:04:05 GMT 5.5
SiteMinder has developed a report which highlights the digital tools preferred by users for booking a stay. To do this, it analyzed data from over 100 million bookings for 2022. Interesting information on stay preferences also emerges from the research. The results? Let's discover them together. The SiteMinder ranking The analysis by SiteMinder, a company specialized in providing technological solutions to hoteliers, crowns Booking.com as the booking system that has generated the most revenue. The Expedia Group sites follow, driven by large European markets such as Germany and the United Kingdom. With some exceptions: in Spain, for example, second place in the ranking is occupied by hotel websites. The SiteMinder report, taken from Phocuswire, highlights an increase in direct hotel bookings globally, more numerous in 2022 than in 2019. According to the report, 2021 is the year with the greatest growth in bookings from websites, with an increase by 50%. Bookings through GDS, i.e. global distribution systems, are also increasing,
driven by the recovery of business travel. In France and Germany, for the first time since 2018, distribution systems occupy a place in the top five positions in this ranking. The details of the stays Yes travel, and even for more days than in the past . In 2022, travelers extended their stays by an average of 38% compared to 2021. In 2022, SiteMinder also detected an increase in the average number of overnight stays, which stood at 1.93 nights. However, the travel booking window is contracting. If, in 2019, travelers booked their Australia Telegram Number Data ays in advance, in 2022 they did so 30 days after departure. Booking cancellations are also decreasing: -17% in 2022 compared to the previous year. Ireland had the highest rate, Indonesia the lowest. Considering global booking volumes, 2022 breaks even with 2019, despite an increase in average daily room rates of $117. Turning its gaze to the East, SiteMinder reports an increase in outbound bookings from China. James Bishop, vice president of SiteMinder and strategic partnerships at the company, commented on the report.
“Our analysis of hotel booking trends shows a clear shift in the hospitality industry towards an integrated hotel commerce strategy that ensures hotels have the ability to attract the right guests at the right time. We see hoteliers globally adopting new and established channels, both direct and indirect, to truly optimize their distribution approach, enabling hoteliers to be seen and booked based on evolving seasonality and changing traveler preferences.” Controlling multiple digital touchpoints and investing in a high-performance booking engine to encourage direct bookings: these are the mantras that 2022 leaves us and which will also make the difference in 2023 . Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles. Home › Forum › Hotels 2022: direct bookings and length of stays are growing.
driven by the recovery of business travel. In France and Germany, for the first time since 2018, distribution systems occupy a place in the top five positions in this ranking. The details of the stays Yes travel, and even for more days than in the past . In 2022, travelers extended their stays by an average of 38% compared to 2021. In 2022, SiteMinder also detected an increase in the average number of overnight stays, which stood at 1.93 nights. However, the travel booking window is contracting. If, in 2019, travelers booked their Australia Telegram Number Data ays in advance, in 2022 they did so 30 days after departure. Booking cancellations are also decreasing: -17% in 2022 compared to the previous year. Ireland had the highest rate, Indonesia the lowest. Considering global booking volumes, 2022 breaks even with 2019, despite an increase in average daily room rates of $117. Turning its gaze to the East, SiteMinder reports an increase in outbound bookings from China. James Bishop, vice president of SiteMinder and strategic partnerships at the company, commented on the report.
“Our analysis of hotel booking trends shows a clear shift in the hospitality industry towards an integrated hotel commerce strategy that ensures hotels have the ability to attract the right guests at the right time. We see hoteliers globally adopting new and established channels, both direct and indirect, to truly optimize their distribution approach, enabling hoteliers to be seen and booked based on evolving seasonality and changing traveler preferences.” Controlling multiple digital touchpoints and investing in a high-performance booking engine to encourage direct bookings: these are the mantras that 2022 leaves us and which will also make the difference in 2023 . Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles. Home › Forum › Hotels 2022: direct bookings and length of stays are growing.