Post by account_disabled on Jan 6, 2024 13:02:15 GMT 5.5
Dec 19, 2023 Email Marketing Tips & Examples ArticlesEmail Marketing Written by Clodagh O’Brien Email marketing is as important as it's ever been! And with massive advancements in AI in marketing, there are many new and improved tools you can use to make it more efficient, effective, and personalized. With the increase in importance (and awareness) of data privacy regulations consumers look to protect their personal information and only share it with companies they trust. In addition, the demise of third-party cookies will make it harder for marketers to target customers through ads and so they need a channel that enables first-party data (and consensual) collection.
So, what are the best tips for email marketing success for data capture and engagement? Let’s look at 9 of the best to help improve and optimize your email marketing activities. Quick Guide - 12 Ways Digital Marketers Can Use ChatGPT Download Free 1) WhatsApp Number Use Personalization The fact is, personalization works. Merkle’s Customer Engagement Report 2022 found that nearly 80% of business leaders say consumers spend more (an average of 34% more) when their experience is personalized. Despite the success of personalization, customers feel that companies are not living up to their expectations when it comes to being more personal according to Salesforce’s 'State of the Connected Customer’. Salesforce’s 'State of the Connected Customer’ Salesforce’s.
'State of the Connected Customer’ Don’t be one of those companies! Use personalization in your email to drive not only the open rate but engagement. This can be as simple as including the recipient’s first name in the subject line or contacting people on occasions such as their birthday. Also be sure to make your email from a person, not a business. You can do this by including a person’s name in the “from” section. This will ensure a name is clear to a recipient when it arrives in their inbox. You can also include a photograph so a person shows up instead of a logo like in this example from Dubsat. Dubsat email.